lunes, marzo 15, 2010

Pay TV displaced Internet and broad band

The total income in the pay television sector during 2009 was of 1.6874 billion dollars

During the last 2009 and displacing the segment of broad band and Internet the business of pay TV has settled as the forth business with the greatest income in the telecommunication sector in Mexico.

The total income during last year for the limited TV sector was of 1.6874 billion dollars (bd) informed Frost and Sullivan.

According to the journal El Universal, house Internet and broad band reported 1.5932 bd in their sales during 2009.

Jose Manuel Mercado, analyst of Frost and Sullivan, said that people are spending each time more, because the income is growing even more than the customers, plus the packages launched at lower cost has contributed to this increase.

The analyst forecasts that “the income will grow to a rate of “while the subscribers’ basis will grow to a 6.3% rate, which will have as a consequence growing monthly average revenue per users (ARPU) in the period from 2010 to 2015 with a 3.1% growing rate.”

He highlighted that the best indicator of the expansion of a market is having a growing ARPU, because this jeans that the subscribers consuming more channels and more pay per view is bigger.

One should emphasize that in the service concept, the telecommunication sector went up to 25.2726 bd during 2009, where pay TV represents a 6.3% of the total, while the mobile telephone presents more than 60% of this sector.
The subscriber’s basis for pay TV in Mexico reached 8 million users by the end of 2009.

Data from the telecommunication Federal Committee (Cofetel), explains that in the annual rate the subscribers number went up to 51.8% in satellite TV and 5.7% in cable TV.

With the entrance in the market of satellite TV of the alliance MVS-Echostar and Telmex, Dish allowed registering as a consequence of competition among process the highest growth rate since the first quarter of 2000.

Finally, Cofetel highlights that Multichannel Multipoint Distribution System (MMDS) television registered the worst annual drop ever with a negative rate of 29.8% during the forth quarter of the year. (El Semanario Agencia, ESA)

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